Our firm is investigating UBS Financial Services Inc. financial advisor Kelli A. Ann Price (CRD# 4375153) of Louisville, Kentucky for potential investment-related misconduct.
Financial Advisor’s Career History
Based on FINRA BrokerCheck, Kelli A. Ann Price has been registered in the securities industry since at least 2001 and is currently registered with UBS Financial Services Inc. in Louisville, Kentucky (registered with UBS since June 15, 2011).
Her disclosed registration/employment history includes:
- UBS Financial Services Inc. (Louisville, KY) — Financial Advisor, 06/2011 – Present
- J.J.B. Hilliard, W.L. Lyons, LLC (Louisville, KY) — Registered Representative, 05/2001 – 06/2011
- J.J.B. Hilliard, W.L. Lyons, LLC (Louisville, KY) — Investment Adviser Representative, 01/2004 – 06/2011
Kelli A. Ann Price Fraud Allegations and Investor Complaints Explained
FINRA BrokerCheck reflects one customer dispute disclosure for this advisor.
Alleged Unauthorized Trading and “Best Interest” Concerns (Customer Complaint — Denied)
- Time frame of alleged misconduct: June 14, 2024
- Product type: Managed/Wrap Account (In-House Money Manager)
- Allegations: The client alleged the advisor placed trades without authorization and did not act in the client’s best interest.
- Alleged damages: $44,292.35
- Date complaint received: December 15, 2025
- Outcome/Disposition: Denied (Status date January 7, 2026)
Disclosures (for quick reference):
- Customer Complaint (Denied) — Alleged unauthorized trading and failure to act in best interest in a managed/wrap account; alleged damages $44,292.35; timeframe 06/14/2024; complaint received 12/15/2025; status date 01/07/2026.
To obtain a copy of Kelli A. Ann Price’s FINRA BrokerCheck report, visit this link.
Robert Wayne Pearce Is Committed to Recovering Your Investment Losses
FINRA Rule 3260 (Discretionary Accounts) — Why It Matters Here
FINRA Rule 3260 governs discretionary accounts and is commonly implicated where an advisor is alleged to have made trades without customer authorization or handled an account as if it were discretionary without meeting the rule’s approval and supervision requirements. In a fact pattern like the complaint described—i.e., alleged trades “without her authority”—Rule 3260 becomes relevant to whether the account had proper discretionary authorization and whether the firm maintained required oversight.
FINRA Rule 2111 (Suitability) — Best-Interest Alignment and Account Strategy
FINRA Rule 2111 (Suitability) requires that recommendations be consistent with the customer’s investment profile. When a client alleges the advisor did not act in the client’s best interest, suitability concepts often become central: Was the strategy appropriate for the client’s objectives, risk tolerance, liquidity needs, and time horizon—particularly in a managed/wrap account structure?
FINRA Rule 2010 (Standards of Commercial Honor) — Core Conduct Overlay
FINRA Rule 2010 requires brokers and associated persons to observe high standards of commercial honor and just and equitable principles of trade. In many customer disputes, including those alleging unauthorized trading and deficient “best interest” conduct, Rule 2010 serves as an overarching conduct rule that may be cited alongside more specific rules (like discretionary-account and suitability obligations) when evaluating whether the advisor’s conduct fell below industry standards.
Losing your savings to a dishonest broker or advisor can be devastating, but you do not have to face it alone. Robert Wayne Pearce and his team have spent over four decades helping investors who were misled or defrauded by Wall Street firms. The Law Offices of Robert Wayne Pearce, P.A. takes cases nationwide on a contingency fee basis. You pay nothing unless we recover your losses. Call (800) 732-2889 or email pearce@rwpearce.com today for a free and confidential consultation.