Our firm is investigating LPL Enterprise, LLC financial advisor and registered broker Roy Jeremy James (CRD# 6380422) of St. Petersburg for potential investment-related misconduct.
Financial Advisor’s Career History
Based on the BrokerCheck report, Roy Jeremy James has been registered in the securities industry through the following firms and time periods:
- LPL Enterprise, LLC (CRD# 8733) — Registered as a broker (B) since 11/14/2024 and as an investment adviser representative (IA) since 11/18/2024 (branch office listed in St. Petersburg, Florida).
- Pruco Securities, LLC — Registered as a broker (B) from 08/2014 to 11/2024 (St. Petersburg, Florida).
- Prudential Financial Planning Services — Registered as an investment adviser representative (IA) from 10/2015 to 11/2024.
The report also lists investment-related employment with Prudential Insurance Company of America beginning 06/2014, and a “mass transfer” to LPL Enterprise, LLC in 11/2024.
Roy Jeremy James Fraud Allegations and Investor Complaints Explained
Summary of disclosed events (per BrokerCheck)
- Customer Dispute (1) — Denied (Closed—No Action / Withdrawn / Dismissed / Denied).
Disclosure details: Customer complaint alleging breach of fiduciary duty (Insurance product)
FINRA BrokerCheck reflects one customer complaint reported by the employing firm at the time (Pruco Securities, LLC). The disclosure states:
- Allegation: Breach of fiduciary duty
- Product Type: Insurance
- Alleged Damages: $5,625.64
- Date Complaint Received: 11/05/2024
- Outcome/Disposition: Denied (status date 12/05/2024)
- Settlement/Contribution: No settlement amount reported; no individual contribution amount reported
Broker’s position as reported
The broker’s statement in the disclosure denies wrongdoing, asserting the complaint was without merit and that recommendations were suitable and within the customer’s objectives.
To obtain a copy of Roy Jeremy James’s FINRA BrokerCheck report, visit this link.
Robert Wayne Pearce Is Committed to Recovering Your Investment Losses
FINRA Rule 2111 (Suitability) generally requires a broker to have a reasonable basis to believe a recommendation is suitable based on the customer’s investment profile (including objectives, risk tolerance, time horizon, liquidity needs, and other relevant factors). In a dispute alleging breach of fiduciary duty tied to an insurance product recommendation, Rule 2111 is often implicated where an investor contends the product did not match their profile—such as concerns about liquidity constraints, complexity, fees, or surrender schedules—relative to what the customer needed or understood.
FINRA Rule 2090 (Know Your Customer) requires reasonable diligence to know and retain essential facts about each customer, including information needed to service the account and comply with customer instructions. Where a complaint centers on an allegedly improper insurance-product recommendation, customer-specific facts—like liquidity needs, time horizon, and the ability to withstand loss—can be central. If those “essential facts” were not reasonably obtained or reflected in the recommendation process, it can compound suitability and disclosure concerns.
FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade) requires brokers to observe high standards of commercial honor and just and equitable principles of trade. Allegations framed as “breach of fiduciary duty” can overlap with Rule 2010 where the investor contends they were not treated fairly—such as claims of incomplete explanations, material omissions, or conduct that falls short of the standards expected in broker-customer dealings—even if the firm ultimately denied the complaint.
Losing your savings to a dishonest broker or advisor can be devastating, but you do not have to face it alone. Robert Wayne Pearce and his team have spent over four decades helping investors who were misled or defrauded by Wall Street firms. The Law Offices of Robert Wayne Pearce, P.A. takes cases nationwide on a contingency fee basis. You pay nothing unless we recover your losses. Call (800) 732-2889 or email pearce@rwpearce.com today for a free and confidential consultation.