Our firm is investigating Cetera Investment Services LLC registered representative and investment adviser representative Robert Kelly Jr. (CRD# 4556341) of West Palm Beach/Greenacres, Florida for potential investment-related misconduct.
Financial Advisor’s Career History
According to FINRA BrokerCheck, Robert Kelly Jr. has been registered with Cetera Investment Services LLC since March 1, 2018, and has also been registered with Cetera Investment Advisers LLC since May 13, 2021.
His prior registration history includes:
- Prebon Financial Products Inc. (10/2008 – 01/2010)
- Tullett Prebon Financial Services LLC (06/2009 – 05/2010)
- BGC Financial, L.P. (05/2010 – 10/2014)
- Northwestern Mutual Investment Services, LLC (07/2016 – 02/2018)
Robert Walter Kelly Jr. Fraud Allegations and Investor Complaints Explained
Pending customer complaint alleging unsuitable structured product recommendations (received January 9, 2026)
FINRA BrokerCheck discloses a pending customer dispute reported as a written customer complaint (not arbitration/civil litigation) alleging that Mr. Kelly made unsuitable recommendations involving a structured product.
Key alleged details (as reported to CRD):
- Employing firm at time of alleged conduct: Cetera Investment Services LLC
- Product type: Other — Structured Products
- Alleged damages: $6,500
- Date complaint received: 01/09/2026
- Status: Pending
Disclosures (for quick reference)
- Customer Dispute (Pending) — Allegations: unsuitable recommendations in a structured product; alleged damages $6,500; complaint received 01/09/2026; reported as a written complaint (not arbitration/civil litigation).
To obtain a copy of Robert Kelly Jr.’s FINRA BrokerCheck report, visit this link.
Robert Wayne Pearce Is Committed to Recovering Your Investment Losses
FINRA Rule 2111 (Suitability) requires brokers to have a reasonable basis to believe a recommendation is suitable based on the customer’s investment profile (including factors like risk tolerance, liquidity needs, investment objectives, and time horizon). In the context of the pending complaint alleging unsuitable recommendations involving a structured product, Rule 2111 is often implicated where a structured product’s risk/return profile, liquidity limitations, or complexity allegedly did not align with the customer’s stated needs or ability to bear risk.
FINRA Rule 2090 (Know Your Customer) requires firms and associated persons to use reasonable diligence to know the essential facts concerning every customer and the authority of each person acting on behalf of the customer. When a customer alleges an unsuitable structured product recommendation, Rule 2090 can be relevant because suitability analysis depends on accurate, current customer information—such as investment objectives, financial situation, liquidity constraints, and prior investment experience.
FINRA Rule 3110 (Supervision) requires member firms to establish and maintain a system to supervise the activities of associated persons to achieve compliance with applicable securities laws and FINRA rules. Where a complaint alleges unsuitable structured product recommendations, supervision issues can arise around product approval processes, heightened supervision for complex products, documentation standards, and review of recommendations against customer profiles—particularly when the recommendation involves products with non-linear payoffs or limited liquidity.
For over 45 years, Robert Wayne Pearce has helped investors recover losses caused by broker fraud, negligence, and unsuitable recommendations. His firm, The Law Offices of Robert Wayne Pearce, P.A., represents clients nationwide on a no-recovery, no-fee basis. Call (800) 732-2889 or email pearce@rwpearce.com for a free case review with an experienced securities attorney.